BRPNCP
CLChileCompra
PEPerú Compras
001 BRAND INTELLIGENCE · LATAM PUBLIC PROCUREMENT

Your command center
for public procurement
in Latin America

Your distributors tell you how your brand is doing in Latin America. The public record tells you the truth.

The same brand, in the public recordwhat your distributors didn't send you
MARCAHQ// BRAND COMMAND CENTER
ACME MEDICAL
SRC: PNCP · SYNCED 06:11 UTC
BRAND = ACME · LAST 90 DAYS · 5 OF 184 LINE ITEMS
DateAgency / StateItemBrandQtyUnit priceStatus
29/10/25Federal University HospitalRJVolumetric infusion pumpRIVAL-K120R$ 4.120,00LOST
RECORD
PNCP-2025-117044
SUPPLIER
Distributor C
REF. PRICE (EDITAL)
R$ 4.880,00 ▼ 15.6%
MARCAHQ READ
Lost on a spec pattern your team never saw: tender required dual-channel, your distributor bid single.
21/10/25City of CampinasSP12-lead electrocardiographACME18R$ 9.750,00WON
RECORD
PNCP-2025-116890
SUPPLIER
Distributor B
REF. PRICE (EDITAL)
R$ 10.400,00 ▼ 6.3%
MARCAHQ READ
Distributor B won — but never reported this award to you.
14/10/25Municipal Health Dept.MGMultiparameter monitor, 15"ACME30R$ 21.100,00PRICE FLAG
RECORD
PNCP-2025-115521
SUPPLIER
Distributor A
REF. PRICE (EDITAL)
R$ 19.900,00 ▲ 6.0%
MARCAHQ READ
Same SKU, same quarter — Distributor A priced 14.5% above the SP award. Price-integrity flag.
02/10/25State HospitalCEBiphasic defibrillatorRIVAL-T24R$ 27.600,00LOST
RECORD
PNCP-2025-114203
SUPPLIER
Distributor C
REF. PRICE (EDITAL)
R$ 31.000,00 ▼ 11.0%
MARCAHQ READ
Your network didn't bid — this tender ran in a state where you have no active distributor.
12/09/25State Health SecretariatBAPortable pulse oximeterACME300R$ 1.180,00WON
RECORD
PNCP-2025-112004
SUPPLIER
Distributor A
REF. PRICE (EDITAL)
R$ 1.340,00 ▼ 11.9%
MARCAHQ READ
Lowest ACME unit price of the quarter — 12% under the brand's median award price.
ACME AX-700 · Multiparameter monitor 15"REF R$ 19.900,00
REF
Distributor ASP / MG · 7 deals
R$ 18.430,00
-7.4%
Distributor BRJ / ES · 4 deals
R$ 19.880,00
-0.1%
Distributor CNortheast · 3 deals
R$ 21.100,00
+6.0%
COMPETITOR BENCHMARK
RIVAL-K equivalentpublic award median
R$ 20.640,00
+3.7%
14.5% spread across your own distributors for one identical SKU in a single quarter — and Distributor C is selling your brand above the RIVAL-K benchmark.
ATAS DE REGISTRO DE PREÇOS · VALID UP TO 12 MONTHS, RENEWABLE · YOUR CATEGORIES5 RECOMPETES IN NEXT 150 DAYS
ARP-0421/24Multiparameter monitors37 days
State Health Secretariat — SP·holder: Distributor C (RIVAL-K)·reg. R$ 20.640·expires 18/07/26
ARP-1188/25Infusion pumps52 days
Federal University Hospital — RJ·holder: Distributor C (RIVAL-K)·reg. R$ 4.120·expires 02/08/26
ARP-0907/25Electrocardiographs95 days
Municipal Health Dept. — MG·holder: Distributor B (ACME)·reg. R$ 9.750·expires 14/09/26
ARP-2033/25Defibrillators112 days
State Hospital — CE·holder: Distributor C (RIVAL-T)·reg. R$ 27.600·expires 01/10/26
ARP-0556/25Monitoring stations151 days
Federal University — RS·holder: Distributor B (ACME)·reg. R$ 84.200·expires 09/11/26
002 THE PROBLEM

By the time you hear about it,
the tender is already closed.

Three blind spots sit between a LATAM commercial director and the public record. Each one is fixable. None of them is, today.

a

Distributor self-reporting is the only channel visibility you have — and it's conflicted.

Your only read on the market comes from the partners you're evaluating — wins reported, losses narrated, by the one party with a reason to shade it.

b

There is no independent win / loss record. You don't know why you're losing, or to whom.

Every award is public the moment it's signed — yet no one reads it for you, pulling your brand from free-text fields and naming who took each line item.

c

Framework contracts in your category recompete on a statutory clock you can't see.

Each ata de registro de preços is valid up to twelve months, renewable by law — a regenerating pipeline only the supplier watching the expiry can see. Rarely you.

003 HOW IT WORKS

The record is public.
The intelligence isn't.

The record exists. The work is reading it correctly, at scale, in your language — and on the clock your category runs on.

01
SOURCE

Award-level data, straight from public APIs

Every awarded line item comes from official public procurement records — PNCP in Brazil, ChileCompra, and Perú Compras. The signed award, not surveys or estimates.

02
NORMALIZE

Your brand, recovered from messy free-text

Your brand appears mis-spelled, abbreviated, glued to a model number, buried in a 400-character description. We normalize every variant back to a single brand entity — the work no distributor will do.

03
DELIVER

English-language output, executive-ready

Portuguese and Spanish tender records, prices, and contract terms — translated, structured, and delivered in English with USD reference values. No translator, no local analyst required.

04
ZERO FRICTION

No security review, because it's all public

Every figure originates in a public government database — nothing touches your internal systems, your CRM, or a security review to clear. It just arrives.

004 THE LADDER

Start with the diagnostic.
Climb when it pays for itself.

Three steps, one architecture. Each is a complete product — and the entry point into the next.

01ENTRY POINT

Brand Diagnostic

One-time engagementOn request

A 12-month retrospective on your brand in Brazilian public procurement. The single document that tells you what your distributors haven't.

  • Every awarded line item carrying your brand
  • Price-integrity analysis across all distributors
  • Win / loss patterns vs. each competing brand
  • Spec-pattern flags — where tenders are written around you
  • Forward annex: upcoming recompetes in your category
Request a Brand Diagnostic
02SUBSCRIPTION

Recompete Calendar

Annual subscriptionOn request

Quarterly delivery of every expiring framework contract in your categories. Your pipeline, on the legal clock it actually runs on.

  • Every ata de registro de preços nearing expiry
  • Current holder, registered price, exact expiry date
  • Organized by your product categories
  • Refreshed every quarter — valid up to 12 months, renewable by law
Add the Calendar
03PLATFORM

Regional Subscription

Annual platformOn request

Brand-level award intelligence across Brazil, Chile and Peru, in a single English-language dashboard and quarterly brief.

  • Brazil, Chile & Peru in one dashboard
  • Live award feed across all three national systems
  • Quarterly executive brief, English + USD
  • Everything in the Diagnostic & Calendar, continuous
Talk to us about Regional

All tiers billed in USD · invoiced from Miami · public-data sourcing, no security review required

004 WHAT A DIAGNOSTIC SURFACES
SAMPLE FINDING

Three awards declaring this brand — won by a distributor that never reported them. One priced 14.5% above the same SKU one state over. Surfaced from public records nobody reads at scale — in a single diagnostic.

BUILT FOR OEM BRAND OWNERS IN
MEDICAL DEVICES
LAB EQUIPMENT
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DIAGNOSTICS
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ENDOSCOPY